41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Changes to CTAs, design, social proof, forms often have a conversion rate impact. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Each of them is designed to answer a different question for us. Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees).
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