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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

viewed or seen), without taking into account whether or not the ad gets clicked. Any advertisements sold on a CPM (cost per thousand impressions) basis fall into this bucket and are potentially liable for impression fraud. But with the advent of Web 2.0 and then Web 3.0

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Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

CPC (Cost Per Click) – The cost per click corresponds to the average amount of money that you are spending to get a lead to click on your ad on social media. When you are running ads, you are looking for the lowest cost per click as possible. Web 2.0Web 2.0