B2B Sales and Marketing Terms: A Complete Glossary
Anteriad
APRIL 25, 2023
Call to action A call to action is a link in the form of text, an image, or another point of access that allows visitors to either buy a product or subscribe to a newsletter, sign up for emails, download content, or engage in some other kind of interaction with a company or website. A uthority – Do we know who will ‘write the check’? 
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