PureB2B

JULY 12, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). To find out what your CPA is, use the formula: CPA = cost/conversions. Effective Strategies to Reduce CPA.

Cost per Acquisition 62

Cost per Acquisition Paid Content Acquisitions Cost 62

QuanticMind

MAY 11, 2018

Navigational — searchers want to get to a certain page or resource. There are several other types of audiences you can target on the Display Network, YouTube and Gmail: Affinity audiences — Audience targeting to expand the reach of TV ad campaigns. Informational — searchers want to learn more about something.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Single Grain

JANUARY 15, 2020

Content marketing costs 62% less than traditional marketing and delivers 3x as many leads. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Let’s discuss the best tactics to generate leads via content marketing, social media marketing and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Anteriad

APRIL 25, 2023

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Intent signals Signals that demonstrate a user’s interest in specific topics as they engage with resources on the web.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Content syndication Content syndication is the process of publishing content on another organization’s property to expand your reach and often to generate leads. Intent signals Signals that demonstrate a user’s interest in specific topics as they engage with resources on the web.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84