Cost per Acquisition, Forrester, Optimization and Privacy

Why Brands Are Failing with Identity Resolution—and What You Can Do About It

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. 50% Decrease cost per acquisition. 42% Increase in revenue per customer.

Forrester

Forrester ROMI Cost per Acquisition Work Management

What are the top skills you need for digital marketing?

Martech

MARCH 27, 2023

Consumer privacy is also a significant consideration. Marketers should be able to analyze data from various channels such as paid search, email, display ads and social media to identify opportunities for improvement and provide actionable insights. This is a trend that I’ve seen over the last 5 to 7 years.

Paid Search Agency

Paid Search Agency Planning Budget Programs Marketing Budget Creation

B2B Marketing Zone

Why Brands Are Failing with Identity Resolution—and What You Can Do About It

What are the top skills you need for digital marketing?

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