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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall.

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The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. No matter how many platforms or what platforms you are using, the rules remain the same: always be able to capture and accurately track your leads at this stage. Examples of effective content pieces or tactics include: eBooks.

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The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. No matter how many platforms or what platforms you are using, the rules remain the same: always be able to capture and accurately track your leads at this stage. Examples of effective content pieces or tactics include: eBooks.

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The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. No matter how many platforms or what platforms you are using, the rules remain the same: always be able to capture and accurately track your leads at this stage. Examples of effective content pieces or tactics include: eBooks.

article thumbnail

The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. No matter how many platforms or what platforms you are using, the rules remain the same: always be able to capture and accurately track your leads at this stage. Examples of effective content pieces or tactics include: eBooks.

article thumbnail

The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. No matter how many platforms or what platforms you are using, the rules remain the same: always be able to capture and accurately track your leads at this stage. Examples of effective content pieces or tactics include: eBooks.