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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

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Through programmatic advertising, there is no delay in generating results. Programmatic ad agencies understand the tricks of effectively optimizing the ad campaigns for maximum lead generation. Identification of relevant growth opportunities to acquire new buyers. Hubgen helps global brands of all sizes generate leads.