Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine
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JANUARY 25, 2023
Collecting contact information from interested prospects so your sales team can follow up with them. If Sales can’t get in touch with the prospect (they usually can’t), the prospect gets added to an automated nurturing sequence to stay top of mind. For whatever reason, this small but oh-so-valuable tactic got lost on B2B companies.
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