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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.