Cost per Acquisition Cost per Lead Online Lead Generation Organization 
Webbiquity
JULY 24, 2012
For these types of queries, on average, 41% of clicks go to the top three (ad) spots while just 9% are captured by the top organic search result. The single most important metric in a paid search campaign is cost per lead (CPL) (sometimes alternatively referred to as cost per acquisition or CPA).
Single Grain
JANUARY 15, 2020
You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. Dive Deeper: How to Create CTAs that Actually Cause Action. Learn more. ). Learn more.).
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