article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . While correlation does not always equal causation, the connection isn't hard to argue. MQL - All leads with an Autopilot lead score greater than 269.

article thumbnail

20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

SERP (Search Engine Results Page) Features: Search engine results used to be a set of links ranked in order of relevance, with a text ad or two on top. Higher domain and page authority scores typically correlate with better search visibility and rankings. Now there are multiple ‘position zero’ places for content to rank.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

SERP (Search Engine Results Page) Features: Search engine results used to be a set of links ranked in order of relevance, with a text ad or two on top. Higher domain and page authority scores typically correlate with better search visibility and rankings. Now there are multiple ‘position zero’ places for content to rank.

article thumbnail

6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

Search engine optimization: Optimizing your website and content via SEO to rank higher in the SERPs for relevant keywords and phrases. MQL CPAs were cut to nearly a quarter of their original cost before the inbound marketing strategy began. The client saw: Website traffic increased by over 400%.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Marketing qualified lead (MQL) A lead that shows interest through interaction via an email signup or contact form. MQLs usually need to be researched further to see if they are a real prospect and converted into a Sales Qualified Lead (SQL).

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Marketing qualified lead (MQL) A lead that shows interest through interaction via an email signup or contact form. MQLs usually need to be researched further to see if they are a real prospect and converted into a Sales Qualified Lead (SQL).