Customer Experience Matrix
AUGUST 14, 2014
Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies. This correlates to some degree with market presence.
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
NOVEMBER 19, 2008
My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose? Google and YouTube.)
ANNUITAS
MAY 13, 2021
Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. Please expect additional analysis beyond this ecosystem in the future.).
Customer Experience Matrix
FEBRUARY 13, 2014
The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring.
Capstone Insights
NOVEMBER 26, 2019
Along with this comes an increased risk of sending incongruent messaging, such as sending out messages that don’t correlate or which contradict each other. Do all of the vendors agree to take ownership and responsibility or do the vendors indicate that it is the responsibility of the company and/or the company’s other vendors?
Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?
Expert insights. Personalized for you.
120 
Let's personalize your content