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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Duplicate the Ranking URL column to a new column called Normalized URL. Duplicate the new, clean Normalized URL column to a new column called TLD. Each serves a purpose later.

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Complete On-Site Technical SEO Checklist

seo.co

While there’s no direct correlation between creating a visitor sitemap and ranking higher in the SERPs, it will contribute to the overall success of your site. Ensure you don’t have duplicate site versions indexed in the search engines. Say you spend a lot of time getting several pages to rank high in the SERPs.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).