10 Steps to Blend STAT Ranking Data with Site Performance Metrics
Moz
MARCH 2, 2021
I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Duplicate the Ranking URL column to a new column called Normalized URL. Duplicate the new, clean Normalized URL column to a new column called TLD. Each serves a purpose later.
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