10 Steps to Blend STAT Ranking Data with Site Performance Metrics
Moz
MARCH 2, 2021
The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Who are banks actually competing against in the SERPs? Is it primarily other banks?
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