How to be indispensable: The CMO’s cheat sheet
B2BMarketing.net
FEBRUARY 8, 2024
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” S = Smile: It makes you attractive. A = Accountability: If not you, who? B = Brand: Stand out.
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