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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

According to recent estimates, the top 15 pharma companies spend over $50 billion annually on marketing in the US alone. The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Events are one of the only remaining sources of first-party data.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Customer relationship management (CRM) Refers to practices, strategies, and technologies that companies use to manage customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention, and driving sales growth. Instead, they rely on patterns and inference.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Customer relationship management (CRM) Refers to practices, strategies, and technologies that companies use to manage customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention, and driving sales growth. Instead, they rely on patterns and inference.