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Pay-Per-Click (PPC) Advertising Part 1 – Intro & the Why, Where and How

Go Beyond SEO

Digital marketing and advertising is notorious for having its own language and agencies tend to try and create their own terms in an attempt to stand out from the competition; for example the terms “retargeting” and “remarketing” essentially mean the same thing. As mentioned above, it is calculated based on the Max CPC and Quality Score.

article thumbnail

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Digital marketing and advertising is notorious for having its own language and agencies tend to try and create their own terms in an attempt to stand out from the competition; for example the terms “retargeting” and “remarketing” essentially mean the same thing. As mentioned above, it is calculated based on the Max CPC and Quality Score.

article thumbnail

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Digital marketing and advertising is notorious for having its own language and agencies tend to try and create their own terms in an attempt to stand out from the competition; for example the terms “retargeting” and “remarketing” essentially mean the same thing. As mentioned above, it is calculated based on the Max CPC and Quality Score.