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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

They might use surveys, feedback forms, or focus groups to learn about your target audience. Internal copywriting. For example, HubSpot has an internal Wiki (see screenshot below), where our employees, who span seven countries, can communicate. That's why a PR firm would likely use market research as a tactic.

PR 97
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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

Persuasive copywriting is pretty useless if your site takes days to load or pages are broken on certain browsers. Most of the time, this is done with copywriting or reassuring design elements. Copywriting. Things you can do to evangelize CRO and experimentation: Write down your learnings each week on a company wiki.