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How to Save the World

Buzz Marketing for Technology

It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Have I overloaded it?

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

But beyond this, there is enormous value in customer anthropology in increasing your peoples understanding of your customers businesses and industry, which can provoke all kinds of ideas for innovations, for new markets and product lines, and for expanding your presence with your customers to do more for them. · Social Networking. ·

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). Business as usual, largely unaffected by KM. Things happen the way they do in organizations for a reason. cultural anthropology tools).