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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in. All rights reserved.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title). Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.