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Will Marketing Automation Be Free?

LeadSloth

Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. There is severe competition (30+ vendors). Just realize that this may not be a sustainable situation.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. LeadGenesys offers broad functionality for tracking email campaigns and website visits. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.