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Will Marketing Automation Be Free?


Land grab is common, where vendors lower prices to get customers on board. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow. Tags: marketing automation loopfuse.

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Getting More Out of Each Click with "Post-Click Marketing"


This is the first of two posts that will look at how to improve conversion rates to get more value from each click. Pricing starts at about $300 per month. LeadGenesys offers broad functionality for tracking email campaigns and website visits. One answer to this challenge is provided by "post-click marketing," a.k.a.