Conversion Rate Lead Qualification Search Engine Marketing Web 2.0 
Marketing Insider Group
JUNE 29, 2010
Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Not watching the backend results: look at conversion rates with sales and ultimate ROI. Sometimes, inbound demand generation isn’t enough to fill our funnels.
Marketing Insider Group
AUGUST 17, 2010
You can define this as the speed at which we move from a market response to a deal. At the top of the funnel is lead follow-up: this may be the easiest item to consider. Conversion rates increase the more quickly we follow-up from an initial response. Share your thoughts, post a comment.
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Marketing Insider Group
JULY 15, 2010
According to Focus’ Craig Rosenberg: “The focus of the webcast was to give the attendees access to advice from expert practitioners, that is, people that are not just talking about what to do in lead generation but actually doing that every day.
Marketing Insider Group
NOVEMBER 4, 2010
Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).
Marketing Insider Group
NOVEMBER 4, 2010
Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).
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