ANNUITAS

OCTOBER 15, 2020

While these metrics can be a valid part of a strong demand marketing strategy, they don’t tell the whole story. A Conversation Track Architecture informed by extensive buyer research will help you build an email program that moves beyond blasts and instead offers personalized content at key stages in the buyer’s journey.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Convert

SEPTEMBER 20, 2022

In marketing, we use DoE to improve our understanding of how different elements on a page (the factors) affect conversion rates (the output). By designing experiments effectively, we can identify which elements have the biggest impact on conversion rates. Running A/A tests is weirdly controversial. Some swear by it.

Conversion Rate 69

Conversion Rate Click Rate Statistics Landing Pages 69

Unbounce

NOVEMBER 7, 2019

That whopper of a conversion rate is likely a reflection of how deeply targeted this page is. That means thousands of leads, thousands of validations that Silver Lake is a spot to open up, and of course, thousands of potential customers. Example #15: Xpand No-Tie Laces. Since raising $1.2

Landing Pages 145

Landing Pages eCommerce Examples Paid Content 145