The Anatomy of an Effective SaaS Lead Generation Strategy
Single Grain
APRIL 1, 2020
And when your lead-generation efficiency slows down, your sales take a hit. Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. Leads are the name of the game. More sales qualified leads = more sales.
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