86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Directive Agency
APRIL 21, 2023
CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. Also, remember that your ACV, sales motion (product-led or sales-led), and market position all play into your conversion rates. Get more reviews to increase conversion rates.
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