6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Online Marketing Institute
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Conversion actions are not all created equal (e.g.
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