Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Michael also cautions against the risks of over-relying on technological solutions, including AI, to gather consumer insights.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. B2B marketers need the ability to understand these problems and articulate solutions. as well as why the vendor chosen offers the best solution.

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235