PathFactory

DECEMBER 17, 2018

In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. Traditional lead scoring models don’t take time into account. Let me explain.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

PathFactory

JUNE 16, 2023

A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

Industrial Marketing Today

MAY 11, 2010

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

PathFactory

APRIL 20, 2021

Let’s be honest: 2020 was a tough year for lead nurturing. According to Demand Gen Report’s 2020 Lead Nurturing Survey Report, 77% of respondents said it was challenging to maintain a lead nurture program during the pandemic. We’ve compiled everything you need to know into this handy nurture building manual.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105

PathFactory

SEPTEMBER 27, 2018

It’s almost like Netflix forgot that you just spent 46 minutes and 12 seconds engrossed in this content and they don’t even want you to watch more. The content you want is always ready, on-demand, when you want to watch it. Unfortunately, B2B content experiences haven’t quite caught up yet. Slow and steady. Week by week.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking SQO 40

PathFactory

SEPTEMBER 12, 2018

Glassdoor improved their buyer’s experience by activating all the content in their nurture programs to give prospects the power to guide themselves through their journey. Firstly, the content we produce has to be better. The report outlines that “better content” means it has to be: Easy to find. Easy to access.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40