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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

He is looking for other ways to show marketing attribution and contribution last quarter. Similar to your content marketing programs, in order to prove ROI on your content, you can’t work in silos: It’s a collaborative effort between many departments. There are many tools to help de-dupe your database (i.e.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). Churn” – or high employee turnover – is a part of life in the technology and services space.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). Churn” – or high employee turnover – is a part of life in the technology and services space.

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Technographics – Backbone of modern B2B

Datafusion Solutions

It also maintains a record of the total number of products or services that they own. Customize your content marketing with technographics. You can also use technographics to tailor your content to fit a company’s technology stack, making it more relevant. Use Technographic Targeting in place of Quality CRM Data.

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Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Adobe Experience Cloud Blog

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Content Marketing Management.

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Marketing Technology Landscape Supergraphic (2016)

chiefmartech

I must disclaim that this graphic is only my personal approximation of the marketing technology landscape and is surely rife with errors and omissions. Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.) Content Marketing (160).