Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. With database marketing, post-sales contacts become important for cross-sell, upsell and retention. Tags: database marketing social media marketing management. Date it from 1985 to 1997.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Hubspot

JULY 13, 2012

It's no surprise, considering that mobile internet usage is projected to overtake desktop internet usage by 2014 , according to Microsoft Tag. The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." What are your thoughts on using SMS for marketing?

SMS 28

SMS Narrowcasting Broadcasting Mobile Marketing 28

Single Grain

DECEMBER 6, 2019

Reasons for your brand to use messaging apps include: Cultivate contact. Business card: Save the phone number or address to a contact. Add location tags. One of the new rules is that marketers and brands will have to “‘earn' the contact information of their targets” rather than engage in mass marketing.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145