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Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Standardizing your data sets will allow you to easily compare and contrast results. Remove Duplicate Information. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues.

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. 4 reasons why marketers need to prioritize CDM. 4 reasons why marketers need to prioritize CDM. Table of Content. What is Customer Data Management?