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10 New Year’s Resolutions to Improve Customer Experience

Kapost

While, I’m the wrong guy to coach you into good eating and exercising habits, but I am former database consultant, a former head of marketing ops, and currently head of product at a new startup. Many companies do a one-time data enrichment job, try a few vendors, get bad data, and quit. They have a killer Salesforce app too.

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Complete Guide to B2B Marketing

Directive Agency

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. As an example, at Directive Consulting, we sell into three different personas. Wikipedia (Non-VA). Part 2: Understanding Your Audience. First, let us dive into firmographics.