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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. This CMO is most likely found in multi-brand firms and those that offer B2B services. Contact us to begin your SEO journey with expert consultation.

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. This CMO is most likely found in multi-brand firms and those that offer B2B services. Contact us to begin your SEO journey with expert consultation.

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan. This CMO is most likely found in multi-brand firms and those that offer B2B services. The role is likely to involve designing growth strategy, customer insight and analysis, and product design. .

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Applying Data Science and Analytics in Marketing , by Patty Spiller, senior director of growth marketing at Livongo, will discuss the integration of a data science team in the marketing department. Come learn how a Framework for Lean Surveillance Marketing could change the game. 8 SESSIONS ON DATA & ANALYTICS.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . It’s not just AI driving the growth and adoption of marketing automation, either.

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Dynamic content makes it easier for marketers to highly personalize content and messages based on customer preferences.

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A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management

chiefmartech

Shiva Mirhosseini, VP Marketing Technology and Digital Experience at Aetna, will close this track with a session on Reimagining Customer Communications — unifying print and digital touchpoint. Create a strategy for unified communications across digital and print channels. 1/2 Day Pre-Conference Workshops for Deeper Learning.