That's a Wrap: MozCon Virtual 2020 Day Two Recap
Moz
JULY 15, 2020
Izzi Smith — How to Be Ahead of the (CTR) Curve. Look for these patterns: Performance-based core update impacts — decrease in positions and impressions Identifying Irrelevant rankings — large impression spike (with low CTR) then a sharp decline in impressions Losing SERP feature — a sharp decrease in CTR and a decrease in impressions.
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