The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)
Directive Agency
MAY 24, 2017
The initial demand gen/brand awareness may be generated through any of those platforms—social media, SEO, physical trade shows, etc in the “cloud” of the diagram. Quoting Steve Jobs’ opinion of your software, of having Steve Jobs give a presentation of your software on video? ” Plan with the End in Mind.
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