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How the metaverse will transform the future of B2B marketing

Tomorrow People

Compared to Second Life, it’s much more gameplay-focused and relies on users creating experiences and virtual worlds for other users. First, the technologies we typically associate with the metaverse have matured. Why it’s time for B2B organisations to pay attention. Most B2C brands have readily embraced it. What is the metaverse?

article thumbnail

How the metaverse will transform the future of B2B marketing

Tomorrow People

Compared to Second Life, it’s much more gameplay-focused and relies on users creating experiences and virtual worlds for other users. First, the technologies we typically associate with the metaverse have matured. Why it’s time for B2B organisations to pay attention. Most B2C brands have readily embraced it. What is the metaverse?