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Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, I’m not sure that’s a good comparison. But, I’m not sure that’s a good comparison. Thanks much for the comment.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Where SMB Spend their Marketing and Advert Money? In 2009, only one-third of SMB marketers viewed Faebook as “very&# or “somewhat&# beneficial. Where SMB Spend their Marketing and Advert Money? In 2009, only one-third of SMB. Infograph] by Thoughtpick. Search Engine Marketing. Infograph] by Thoughtpick.