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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. This includes webinar attendance, conference booth visits, or exclusive event participation. According to your survey data, the other sections had less of an impact.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. This includes webinar attendance, conference booth visits, or exclusive event participation. According to your survey data, the other sections had less of an impact.

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Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Neuroscientists focus on the brain and its impact on behavior and cognitive functions.” There are still some people who write off the field’s potential, but it’s worth noting that major corporations like Hyundai have used this technology when designing everything from their ad campaigns to the products and packaging themselves.

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