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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. A higher conversion rate for this kind of content indicates it’s effectively moving prospects through your funnel. Use this feedback to refine and optimize your content strategy.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. A higher conversion rate for this kind of content indicates it’s effectively moving prospects through your funnel. Use this feedback to refine and optimize your content strategy.

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Impact of Super Bowl Ads on Social Media [New Data]

Hubspot

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). For this snapshot, we give you a comparison of Twitter mentions two days before the Super Bowl and right after. And so what?

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Impact of Super Bowl Ads on the Social Media [New Data]

Hubspot

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). For this snapshot, we give you a comparison of Twitter mentions two days before the Super Bowl and right after. And so what?

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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

Using landing pages is correlated with greater conversions, largely because using them makes it easier to do a few things: Measure discrete transitions through your funnel/customer journey. More importantly, you can run interesting analyses, such as path analysis and landing page comparison.