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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. If you’re not familiar with Drift, and you’re a B2B company, you’re one of the last to learn about Drift. I talk to my friends.

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. They buy because of the company’s innovation and, yes, marketing. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person).