Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. Companies such as Uber, Airbnb, Facebook, and other social media platforms arose during the web 2.0 In other words, brands and companies will need to maintain their name, reputation and image online.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Twitter 147

Twitter CRM Business Paid Search Agency 147

LEADership

AUGUST 20, 2013

Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from. Match these to the SEO trends you are seeing on your various online properties—your company website, your blog, social media profile pages, etc.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40