ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. The highest-ranking answer? ‘No

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. Article by Ernan Roman, President, ERDM Corp.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. A new research study of 1,400 U.S. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. The company can’t ignore me then!&#

Twitter 148

Twitter CRM Business Paid Search Agency 148