PathFactory

MAY 10, 2022

One of the biggest blockers to a company’s success is a lack of alignment between teams. Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. Marta, a Content Marketer, just finished writing a killer whitepaper.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

Unbounce

MAY 15, 2019

Sales teams want sales qualified leads (SQLs) who are ready to buy. But when MQL and SQL goals collide , it gives visitors whiplash. They want to know your company name, size, and revenue. Data-driven marketers who are responsible for lead generation still need to fill their pipeline. Share her awesome tips on Twitter.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

SnapApp

AUGUST 1, 2017

Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . Demand gen vs. lead gen. How lead nurturing and lead scoring fits into your model. Nine demand generation tactics used by leading brands. For example, sponsored research will create demand and leads.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74