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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 100
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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy. Among other stuff.

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Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Many companies, especially big companies, drop the ball on service.

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Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Many companies, especially big companies, drop the ball on service.

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Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Many companies, especially big companies, drop the ball on service.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

Everywhere marketers turn these days, people are talking about customer experience. To do this, I’m going to use our own company as an example, and how we learned (and continue to learn) lessons about how to measure and improve the customer experience. Many companies, especially big companies, drop the ball on service.