Companies De-duplication Leads Training Case Studies 
Zoominfo
MARCH 15, 2022
Every company has a sales and marketing function. Quality insights powered by business natural language processing (NLP) Obtaining and managing accurate information about 10 companies seems fairly straightforward. The job becomes much more complex when you try to look at 10,000 companies, not to mention 10 million.
Pam Didner
SEPTEMBER 16, 2020
Please bear in mind, each role I describe below differs from company to company and from industry to industry. This is especially true in a big company where roles and responsibilities are narrowly defined. The best time to do that is during the company’s annual planning cycle. Event Marketing.
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ANNUITAS
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. This company had invested in sound technology platforms, but in the words of the marketing manager, “they just weren’t working.”. A Process-Based Approach to Lead Management. Why?
6sense
DECEMBER 10, 2021
There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). FireEye: The Next Wave of ABM .
Martech Advisor
DECEMBER 27, 2019
Luckily there are things businesses can do to validate the ROI of technology implementations and a new study quantifies organizations’ investment after adopting technology, writes, Dr. Gero Decker, Co-founder & CEO, Signavio. To make the case for your technology investments you need to establish measurement metrics.
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