Companies Data Hygiene Database Marketing Vendors 
Biznology
FEBRUARY 28, 2014
But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff.
Biznology
JANUARY 30, 2015
Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Here’s the best practice: Create a centralized data input group. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you.
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