The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. One of the other opportunities identified in the discovery process related to ongoing communication with the database of existing leads.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. This nascent industry still has lots of growth to do. Lots of new players to come, followed by lots of acquisitions and mergers.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JUNE 30, 2009

Within the B2B industry, your website can mean everything to your potential customers. When too much marketing fluff or too many industry words are used, it is hard for others to get the gist of the product or service. Hidden links in noscript tags certainly fall into this category. Keep the wording short and to the point.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40