xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Engage: Buyers initiate further contact with providers (or accept proposals from providers) to get help in moving toward a purchase decision.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Engage: Buyers initiate further contact with providers (or accept proposals from providers) to get help in moving toward a purchase decision.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Buzz Marketing for Technology

JUNE 27, 2008

Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools. September 2006.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100