article thumbnail

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. On social media, many PPC professionals ask questions or participate in different online communities. Other great resources & hidden gems.

Resources 179
article thumbnail

17 Google Marketing Tools You Should Be Using

Hubspot

Host your website's videos on YouTube, the largest video community in the world. DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy. Use Google My Business (GMB) and claim free ad space for your business.

Google 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts.

article thumbnail

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy. The brands are now unified into three different platforms: Google Ads, Google Marketing Platform, and Google Ad Manager.

article thumbnail

Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Examples Big Think : How the Global Health Community Is Fighting the Rise of Superbugs. You can also help curate and moderate a contest with community submissions when the opportunity arises.

article thumbnail

Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Examples Big Think : How the Global Health Community Is Fighting the Rise of Superbugs. You can also help curate and moderate a contest with community submissions when the opportunity arises.

article thumbnail

Want to Insert Ads Into Your iPad-Enabled, HTML5 Videos? There’s a Service for That

readwrite

There’s also DoubleClick integration for those who use it. That last feature is incredibly easy-to-use thanks to an integrated Google map. Drop a pushpin, set the radius in miles. With mDialog, advertisers can get almost creepily specific, similar to the way Facebook ads seem to know far too much about you. Others are sure to follow.